Privacy Policy


Equitable Life is committed to protecting your privacy. This policy describes:

• the types of personal information we collect;
• how we use and protect this information; and
• companies with whom we share your personal information.

What personal information does Equitable Life collect?

We collect personal information from you when you provide information to us in relation to dealing with your policy. We may collect personal information, including, but not limited to, your name, address, telephone number and bank details.

How do we use this information?

Equitable Life may use this information for purposes including:

• to correspond with you regarding your policy;
• prevention of crime, fraud and money laundering;
• purposes of identity verification;
• for announcements relating to Equitable Life; and
• to better understand your needs and provide you with improved services.

Do we share your personal information with anyone else?

We sometimes use other companies to provide services to you or to provide services to us. To enable them to do this, we may need to share your personal information with them. When we do so, these companies are required to act in accordance with the instructions we give them and they must meet the requirements of the Data Protection Act 1998 (“DPA”) to keep the information secure.

We may provide your personal information where we are required to do so by law or regulation.

How do we protect your information when it is transferred outside the European Economic Area (“EEA”)

Countries in the EEA are required to have a similar standard of protection of personal data but this is not always the case in countries outside of the EEA. We may transfer data outside the EEA, but before doing so take steps to ensure that your information will be given adequate protection as required by the DPA.

Site Security

Equitable Life gives security the highest priority. As this is such an important issue, the site makes use of SSL (Secure Sockets Layer) in the online client servicing area. This ensures that your data is encrypted whilst it is being sent between your browser and our web server. Two levels of encryption are available (40 bit and 128 bit). This website supports both.

Use of 128 bit encryption is usually only allowed in the US. However, as a UK financial organisation we are permitted to use this level of security. More information is available from Verisign (, the external security organisation who provide Equitable Life’s encryption key.

If you see a padlock system at the bottom of the screen, this indicates that you are in a secure area, where encryption is used. When we store your personal information on our internal systems it is protected with a secure firewall and other measures to prevent unauthorised access.

Please note that this site may contain links to other websites outside of Equitable Life. We are not responsible for the privacy policies or security practices of other websites referred to in links from our site.


A cookie is a small file containing information which a website places into your Internet browser from where it can be retrieved later. It cannot be read by any website other than that which placed the cookie.

We use cookies (utma, utmb, utmc and utmz) to enable us to utilise a service provided by Google Analytics. These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, the location from which visitors have come to the site and the pages they visited.

Click here for an overview of privacy at Google

If you wish, you may disable cookies by changing the settings on your browser. If you decide you would like to do this, you can find information on browser settings and controlling cookies available at However, you will not be able to access the online client servicing area of the site if you disable cookies.

Data Protection Act

Any personal information you supply to Equitable Life via this website (and by any other means) will be treated in accordance with the DPA.

You have a right to see a copy of the personal information we hold about you on payment of £10 by cheque to The Equitable Life Assurance Society and also on providing your name, address, telephone number and date of birth for identification purposes. A copy of your personal data will be provided to you within 40 days of receiving your request, the fee and the information requested for identification purposes. The attached form may assist you in making your request.

Please address any requests for personal information, questions on this matter or requests to correct any inaccuracies in the information we hold on you to The Information Security Officer, The Equitable Life Assurance Society, Walton Street, Aylesbury, Buckinghamshire HP21 7QW.

Changes to the Privacy Policy

We keep our privacy policy under regular review. This privacy policy was last updated on 29 May 2012.